Rabu, 13 Oktober 2010
The Business of Justin Bieber
What can the pop star teach business about branding?
In the three years since 16-year-old Justin Bieber was “discovered,” he has released two albums (the first an EP), appeared in several television shows, performed for U.S. President Barack Obama and launched a major concert tour, which lands in Vancouver on Tuesday.
Whatever one might think of his look or sound, that’s not a bad start for a
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